DIY "DEFINE IT YOURSELF" SERIES, 2026
INTENDED FOR CREATORS FROM ALL WALKS OF LIFE TO DEFINE THEMSELVES, TELL THEIR STORIES AND CREATIVE JOURNEYS, WITHOUT THE PRESSURES AND INFLUENCE FROM SOCIETY AND THE CREATIVE ECOSYSTEM. PRODUCED BY JAMAAL "MADE BY MALIK" MOORE AND ART DIRECTED BY DAVENCHY (DORAN STARKS).
RECORDED AT CAM KIRK STUDIOS, ATLANTA, GEORGIA
THE scArlet LETTER (RED GARDEN)
BTS
ST. JEFFERY BY DAVENCHY // CHINA TOWN MARKET, ATLANTA, GA 2025
CONTENT BUILT AROUND THE ST. JEFFERY SCARF, FORMALLY KNOWN AS "ST. THUGGER". A NEW BORDER AND FLOWERS WERE ADDED TO THIS DESIGN TO CHANGE THE NARRATIVE OF THE STORY. THE NAME CHANGE WAS APPLIED SO THAT THE STORY OF THE SCARF WOULD APPLY TO A GREATER RANGE OF THE AUDIENCE IT WAS INTENDED FOR - THOSE WHO NEED PROTECTION DUE TO AWARENESS OF THEIR SURROUNDINGS.
THIS CONCEPT AIMS TO ELIMINATE THE NEGATIVE CONNOTATIONS ASSOCIATED WITH "THUG" AND SNAKES, AND DIRECT THE ATTENTION TO CELEBRATION AND STRENGTH. DESIGNED BY DAVENCHY. PRODUCED IN THE YEAR OF THE SNAKE OF THE CHINESE ZODIAC CYCLE. PHOTOGRAPHY BY JMAUL.
ST. THUGGER SCARF
CAMPAIGN BUILT AROUND ARTIST YOUNG THUG AND FEDERAL RICO CASE. YOUNG THUG IS DEPICTED AS A SAINT AND MARTYR. THIS CAMPAIGN PUSHES THE DICHOTOMY BETWEEN BEING A POSITIVE EXAMPLE FOR THE ENTERTAINMENT INDUSTRY AND SOUTHERN COMMUNITIES, WHILE BEING VIEWED AS A PUBLIC ENEMY TO THE GENERAL SOCIETY. THE SNAKE SYMBOLIZES SHREWDNESS AND PROTECTION, WHILE OTHERS MAY VIEW THE SNAKE AS EVIL AND DISHONEST.
ATLANTA 1996 OLYMPICS
MILLION DOLLAR LAFLARE CAPSULE
